Opportunities › Authentication UX for older adults › Proposed app
Easyin
Simple, password-free sign-in for SaaS products used by people 65 and older
- Score
- 57
- confidence 47
- Evidence
- 6
- items on the page
- Rivals
- 0
- named in sources
- First version
- 35 d
- estimate
- Type
- Desktop and mobile
- PWA: on computers and phones alike
- Market since
- 2013
- Mature market · AI estimate
ScreensConcept
Desktop and mobile: Older adults sign in from phones and computers alike; support staff manage accounts and recovery flows from a desk, while users authenticate on their device of choice. Sample screens on a computer and a phone, in the proposed brand. Their numbers are sample data.
Welcome back
Known deviceHello, Margaret
About this appAI proposal
Easyin is a sign-in component for SaaS products whose users are 65 and older. It replaces the login URL, email and password routine with one large, consistent screen and a short code or a tap on a device the person already trusts.
It is built around what an operator on Hacker News described: older users forget the login address, forget which email and password they used, and get lost in recovery flows and Google Sign-In account choices. Easyin shows the same words and steps every time.
You add it with a few lines of code. Your support team gets a helper view to guide a caller through sign-in, and a family member can be named as a backup, so a lost phone does not mean a lost account.
- Tagline
- Sign in without remembering a thing.
- Voice
- CalmClearPatient
- Why this name
- Easy and in, two plain words joined. It is short, easy to say on a phone call, and says what the product does.
In the first version
Members say which features they would use. It tells PWAS what people want; it changes no score.
One-screen sign-in
A single large screen with plain text, high contrast and one button. No account chooser, no pop-ups, no surprise interface changes.
No member yet
Sign in with a code or a tap
Send a short code by text or email, or approve on a device already trusted. Nobody has to remember a password.
No member yet
Remembers the account for them
On a known device the screen greets the person by name, so they never have to recall which email they used.
No member yet
Personal sign-in link
Each customer gets a short link or home-screen icon that opens straight to your login, so the URL is never forgotten.
No member yet
Brand identityAI proposal
Check the name against trademark registers before using it.
Palette
#1F6F5CPine · primary#FFF8ECCream · surface#1F2A30Ink · text#E08A1EMarigold · accent#2F5D8ASlate Blue · data
Typography
Aa
Easyin
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Sign in without remembering a thing.
Fraunces for headlines and numbers, Figtree for everything else.
PricingAI proposal
The material gives no competitor prices or willingness to pay. These tiers are a starting point to test, following the suggested subscription or per-user model.
Starter
Free
- Up to 100 monthly active users
- Code and trusted-device sign-in
- Personal sign-in link
Growth
$99 a month
- Up to 2,500 monthly active users
- Helper view and backup contacts
- Drop-in component and API
- Sign-in drop-off report
Scale
Contact us
- Higher volumes, per-user pricing
- White-label branding
- Priority support
Would you pay Growth · $99 a month?
Your answer tells PWAS which prices people accept. It changes no score.
No answers yet.
What it could be worthEstimate
What a software business making this much sells for today, from real deals. Pick a monthly revenue.
If it makes
Worth about
$194,000
Sale range $132,000 to $263,000
$120,000 a year in revenue
From 87 software businesses listed and sold on Empire Flippers in the last year, revenue vetted by the broker: they sell for about 19× their monthly revenue, most between 13× and 26×.
Measured on profit, the middle deal is 32× monthly net profit: about 2.7 years of profit.
An estimate, not an offer or financial advice. A real price depends on profit, growth, churn, how much of the work is the owner's, and the buyer.
How it would growAI proposal
How the product would reach new customers through its own use, and how the first ones would be found. A plan to test, not a result.
- Built-in loop
- Visible inside customers’ products. Easyin runs inside customers' apps, where their older users and their families see a small 'Sign-in by Easyin' line. Helpers invited as backup contacts also see the product.
- Do they become customers?
- End users cannot buy it; the buyer is the SaaS operator. Test whether helpers or operators who see it contact us, and whether operators in the same field ask for it.
- First customers
- Small SaaS operators with heavy 65+ usage, such as those serving seniors, family history, hobbies or local services, with a founder who handles support.
- Where to reach them
- Hacker News and indie forums: Reply to operators discussing this problem, offering a free pilot and a short write-up of the approach.
- Direct outreach: Email founders of senior-focused SaaS products with a demo of their own login on Easyin.
- Accessibility communities: Share sign-in test results with older users in accessibility and design groups.
- First milestone
- Three SaaS operators with many 65+ users run a pilot, and at least one pays after seeing fewer login support requests.
Why people already pay for this
- VerifiedHacker News post received 58 points and 60 comments
- Public claimSaaS operator reports that older users (65+) forget login URLs and struggle to remember which email/password they used for their accounts.
- Public claimUsers become frustrated when forced through password recovery flows.
- Public claimExisting social login solutions (Google Sign-In) create confusion and friction for older users due to multiple account states and unexpected interface changes.
Tech stack
Every proposal builds on the same PWA base, installable from the browser on any phone or computer. Dashed boxes are what this app adds.
- AppNext.js and TypeScript
- PWAManifest and service worker
- UITailwind CSS
- Data and authSupabase Postgres
- PaymentsStripe
- EmailResend
- HostingVercel
- This app · SMS deliveryText message providerMany older users prefer a code by text; email alone may not reach them.
- This app · Embeddable SDKSmall JavaScript widget and REST APICustomers need to add sign-in into their own apps with little code.
RisksAI inference
- CommercialOnly one operator's account is in the evidence. Few SaaS firms may pay for a dedicated sign-in layer instead of tweaking their own login.
- TechnicalCode-by-text and shared devices can weaken security. Couples sharing a tablet or a stolen device must be handled without adding steps.
- PlatformBrowser and OS passkey behaviour changes, and older devices may lack support, so fallbacks must keep working.
- RegulatoryHandling phone numbers, SMS and authentication data brings privacy, messaging-consent and security expectations that vary by region.
- CommercialEstablished identity providers could add a simplified mode, and buyers may be wary of outsourcing login.
Everything marked AI proposal or AI inference was written by a model from the evidence on the opportunity page. The proposed name must be checked against trademark registers before it is used.