Opportunities › B2B e-commerce platform software › Proposed app
Stockstep
Reorder portal for wholesalers: buyers see their prices and order in a few taps
- Score
- 46
- confidence 53
- Evidence
- 2
- items on the page
- Rivals
- 1
- named in sources
- First version
- 35 d
- estimate
- Type
- Mobile app
- PWA: installs on iPhone and Android
- Market since
- 1996
- Mature market · AI estimate
ScreensConcept
Mobile app: Buyers order in a few taps from phones while on the go or in the field; this is a quick-task B2B ordering tool. Sample screens on a phone, in the proposed brand. Their numbers are sample data.
Reorder
$1,284.50
- Oat flour 25kg6 × $38.00
- Sunflower oil 10L4 × $29.50
- Paper bags (500)10 × $21.40
- Last orderSep 12
- PO numberPO-20418
About this appAI proposal
Stockstep is a light B2B ordering portal for small and mid-size wholesalers and distributors. Import your catalog, set a price list per customer, and give each buyer a login. They see their own prices, repeat past orders and send purchase orders from a phone.
It is for companies that do not need a large enterprise platform. Setup is a spreadsheet import, not an integration project. Orders land in one queue with a status, and export as CSV to your accounting or ERP tool.
The difference from heavy open-source and enterprise platforms is scope: catalog, customer prices, orders and reorders, installed as a PWA, with pricing you can predict.
- Tagline
- Wholesale ordering your buyers can use without a call.
- Voice
- PracticalPlainReliable
- Why this name
- A stock step is one move in restocking: see, pick, reorder. The name is two plain words joined, easy to say on the phone.
In the first version
Members say which features they would use. It tells PWAS what people want; it changes no score.
Spreadsheet catalog import
Upload a CSV of products, SKUs and stock. Map columns once, then re-import to update.
No member yet
Price lists per customer
Give each buyer their own prices, tiers or discount percentage. Buyers only see what applies to them.
No member yet
One-tap reorder
Buyers repeat a past order, adjust quantities and submit. Made for regulars who order the same items.
No member yet
Purchase order reference
Buyers add a PO number or file to an order so your team can match it to their records.
No member yet
Brand identityAI proposal
Check the name against trademark registers before using it.
Palette
#1F5A46Pine · primary#F6F3EAPaper · surface#1F2A24Ink · text#E0A030Amber · accent#B5533CClay · alert and data
Typography
Aa
Stockstep
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Wholesale ordering your buyers can use without a call.
PricingAI proposal
The material shows one competitor page: a paid plan at $2 by usage, with prices on request for larger customers. It gives no other prices, so these tiers are a starting point to test.
Starter
$49 a month
- Up to 500 products
- 10 buyer customers
- Customer price lists
- CSV import and export
Growth
$149 a month
- Up to 5,000 products
- 100 buyer customers
- Approvals and spending limits
- Custom domain
Scale
Contact us
- Unlimited products
- Priority support
- Help with data import
Would you pay Starter · $49 a month?
Your answer tells PWAS which prices people accept. It changes no score.
No answers yet.
What it could be worthEstimate
What a software business making this much sells for today, from real deals. Pick a monthly revenue.
If it makes
Worth about
$194,000
Sale range $132,000 to $263,000
$120,000 a year in revenue
From 87 software businesses listed and sold on Empire Flippers in the last year, revenue vetted by the broker: they sell for about 19× their monthly revenue, most between 13× and 26×.
Measured on profit, the middle deal is 32× monthly net profit: about 2.7 years of profit.
An estimate, not an offer or financial advice. A real price depends on profit, growth, churn, how much of the work is the owner's, and the buyer.
How it would growAI proposal
How the product would reach new customers through its own use, and how the first ones would be found. A plan to test, not a result.
- Built-in loop
- Shared outputs. Each wholesaler sends its buyers a branded portal link and order confirmations. Buyers and their staff use Stockstep to order and see its name on the portal and emails.
- Do they become customers?
- Buyers are mostly wholesalers' customers, who may not want a portal themselves. Test whether any buyers who are also sellers ask to set up their own portal.
- First customers
- Independent food and beverage wholesalers with 5 to 50 staff who take repeat orders by phone, email or spreadsheet today.
- Where to reach them
- Direct outreach: Contact wholesalers from trade directories with a demo portal built from their own public price list.
- Trade associations: Offer a short webinar and a pilot to members of regional food distributor groups.
- First milestone
- Five paying wholesalers in one vertical, each with at least ten buyers placing orders through the portal.
Why people already pay for this
- VerifiedVirto Commerce's pricing page lists 1 paid plan, at $2 by usage, plus prices on request for larger customers
- VerifiedGitHub repository gained 1314 stars in 4742 days
Tech stack
Every proposal builds on the same PWA base, installable from the browser on any phone or computer. Dashed boxes are what this app adds.
- AppNext.js and TypeScript
- PWAManifest and service worker
- UITailwind CSS
- Data and authSupabase Postgres
- PaymentsStripe
- EmailResend
- HostingVercel
- This app · File importCSV parsing with background jobsLarge catalog files need validation and row-level error reports without blocking the page.
- This app · SearchPostgres full-text searchBuyers search by SKU or name across thousands of products; Supabase Postgres can handle it first.
RisksAI inference
- CommercialBuyers of B2B platforms often need ERP integration. A CSV-only product may lose to tools that connect directly to their accounting system.
- CommercialThe material only shows adoption of an open-source enterprise platform. Demand from small wholesalers for a simpler paid portal is unproven.
- TechnicalPer-customer pricing, units and tax rules are complex. Edge cases like pack sizes and minimums can grow the first version.
- RegulatorySales tax, VAT and tax-exempt buyers differ by region. The first version may need to leave tax to the seller's own system.
Everything marked AI proposal or AI inference was written by a model from the evidence on the opportunity page. The proposed name must be checked against trademark registers before it is used.