Opportunities › Deployment automation for Windows and IIS › Proposed app
Sitelift
Self-hosted IIS deployments with variables, snapshots and rollback, no feature locks
- Score
- 45
- confidence 38
- Evidence
- 5
- items on the page
- Rivals
- 1
- named in sources
- First version
- 60 d
- estimate
- Type
- Desktop app
- PWA: runs in the browser, installs on Mac and Windows
- Market since
- 2012
- Mature market · AI estimate
ScreensConcept
Desktop app: DevOps teams define releases, set environment variables, and review deployment logs—detailed configuration and monitoring work done from desks. Sample screens on a computer, in the proposed brand. Their numbers are sample data.
Release 2.14.0
Deployed3 of 3 servers
About this appAI proposal
Sitelift is a self-hosted deployment tool for teams that run applications on Windows and IIS. You define a release once, set variables per environment, and push builds to your servers with a clear log of every step.
It is made for small and mid-sized companies. Every feature works in the free plan for commercial use under 1M USD in annual revenue. There are no hidden caps on projects, servers or deployment steps, and no multi-tenant machinery you do not need.
Variable substitution and snapshots are built in from the start: change a connection string per environment, and return a site to its last known good state in one action.
- Tagline
- Ship to IIS without the licence maths.
- Voice
- PlainReliableDirect
- Why this name
- Sitelift says what it does: lift a new build of a site onto a server. Short, plain and easy to say.
In the first version
Members say which features they would use. It tells PWAS what people want; it changes no score.
Variable substitution
Define variables per environment and fill them into web.config, appsettings and scripts at deploy time. Secrets are masked in logs.
No member yet
Snapshots and rollback
Each deploy stores a snapshot of the site files and settings. Roll back to any earlier snapshot in one action.
No member yet
IIS-aware steps
Stop and start app pools, update bindings, swap sites and run health checks without writing PowerShell for each.
No member yet
Lightweight agent
A small agent on each Windows server pulls releases over outbound HTTPS, so no inbound ports need opening.
No member yet
Brand identityAI proposal
Check the name against trademark registers before using it.
Palette
#0F5C63Harbor Teal · primary#F6F4EFPaper · surface#1B2528Ink · text#E8A33DSignal Amber · accent#3E8E5AFern · success data
Typography
Aa
Sitelift
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Ship to IIS without the licence maths.
PricingAI proposal
The material gives no competitor prices. It only says major players raised prices. Tiers are a starting point to test, with the free tier matching the 1M USD ARR idea in the opportunity.
Community
Free
- All features, no caps on servers
- Commercial use up to 1M USD ARR
- Community support
Team
$49 a month
- For companies above 1M USD ARR
- Email support
- Approval gates and audit export
Business
$149 a month
- Multi-tenant support
- Priority support
- SSO sign-in
Would you pay Team · $49 a month?
Your answer tells PWAS which prices people accept. It changes no score.
No answers yet.
What it could be worthEstimate
What a software business making this much sells for today, from real deals. Pick a monthly revenue.
If it makes
Worth about
$194,000
Sale range $132,000 to $263,000
$120,000 a year in revenue
From 87 software businesses listed and sold on Empire Flippers in the last year, revenue vetted by the broker: they sell for about 19× their monthly revenue, most between 13× and 26×.
Measured on profit, the middle deal is 32× monthly net profit: about 2.7 years of profit.
An estimate, not an offer or financial advice. A real price depends on profit, growth, churn, how much of the work is the owner's, and the buyer.
How it would growAI proposal
How the product would reach new customers through its own use, and how the first ones would be found. A plan to test, not a result.
- Built-in loop
- No loop in the product. It is self-hosted infrastructure used by engineers inside a company. Little of its output is seen by outsiders, so growth comes from content, community posts and word of mouth among Windows teams.
- Do they become customers?
- Test whether free-tier users who pass 1M USD ARR, or who want support, will pay. Interest seen on Hacker News is a public claim, not proof of payment.
- First customers
- Small software firms under 1M USD ARR that host a .NET web app on two to five IIS servers, with one engineer in charge of releases.
- Where to reach them
- Hacker News and Reddit: Share a write-up on moving off an expensive deploy tool, with a free download and a migration guide.
- .NET and IIS communities: Answer deployment questions in forums and Discords and offer the free plan to those teams.
- First milestone
- Twenty teams run it in production and five pay for support or a larger-company plan within three months.
Why people already pay for this
- VerifiedHacker News post received 35 points and 23 comments
- AI inferenceExisting major players in deployment automation have raised prices significantly
- Public claimThe creator received encouraging interest from potential users before launch
- Public claimThe product targets small to medium-sized companies as a substantial addressable market
- Public claim
Tech stack
Every proposal builds on the same PWA base, installable from the browser on any phone or computer. Dashed boxes are what this app adds.
- AppNext.js and TypeScript
- PWAManifest and service worker
- UITailwind CSS
- Data and authSupabase Postgres
- PaymentsStripe
- EmailResend
- HostingVercel
- This app · Server agentWindows service agent (.NET)Runs on each IIS server to apply releases and manage app pools.
- This app · Self-hosting packageWindows installer for the control serverCustomers host the tool themselves, so it needs a Windows installer.
RisksAI inference
- CommercialFree use up to 1M USD ARR may yield few paying customers. Conversion to paid plans must be tested.
- TechnicalWindows servers vary widely in setup, permissions and IIS versions, which makes a reliable agent hard.
- CommercialMajor players may cut prices or loosen free tiers, shrinking the gap. The evidence on price rises is only an AI inference.
- DataStoring secrets and site snapshots for customers raises security expectations; a leak would end trust.
Everything marked AI proposal or AI inference was written by a model from the evidence on the opportunity page. The proposed name must be checked against trademark registers before it is used.