Equity management and cap table software

AIThis description was written by a model from public signals. The facts behind it are listed under Evidence.

Problem

Companies need to track, manage, and report on equity ownership, stock options, and cap tables. The market is consolidating around dominant players, creating potential gaps in service quality, pricing, and specialized features for different company sizes or types.

Solution concept

A better equity management product could serve specific company segments overlooked by consolidating platforms—such as smaller companies, specific industries, or those wanting simpler, lower-cost solutions—with focused functionality, better pricing, and superior user experience for cap table management and equity administration.

Who has it

USA-based startups and established companies that issue equity to employees and investors; founders and equity managers who need to maintain cap tables and manage stock option grants.

How they handle it today

Currently managed through dedicated equity management platforms like Pulley and Carta. Companies migrate between platforms when their provider shuts down or changes terms, suggesting switching costs and service dependencies are moderate.

Why now

Market consolidation around Carta and competitor exits (Pulley shutting down) create openings for focused alternatives that serve underserved segments or offer better value propositions.

How it could charge

Subscription pricing based on company size, number of equity holders, or transaction volume; per-grant or per-option fees; or tiered SaaS models serving price-sensitive segments.