Opportunities › Shopify checkout optimization for store owners › Proposed app
Tillway
Guided checkout fixes for new Shopify stores, one clear step at a time
- Score
- 54
- confidence 46
- Evidence
- 1
- items on the page
- Rivals
- 1
- named in sources
- First version
- 35 d
- estimate
- Type
- Desktop app
- PWA: runs in the browser, installs on Mac and Windows
- Market since
- 2017
- Established market · AI estimate
ScreensConcept
Desktop app: Store owners analyze checkout drop-off maps, review detailed fix lists, and track metrics over time in data-rich dashboards. Sample screens on a computer, in the proposed brand. Their numbers are sample data.
Checkout overview
Last 30 days41%
About this appAI proposal
Tillway helps owners of new Shopify stores find where shoppers leave checkout and fix it one step at a time. It checks your setup, shows where carts are lost, and gives a short list of changes ranked by effort.
Built for stores in their first year. Instead of a wall of settings, Tillway starts with a ten-minute setup, picks the three fixes that matter most for your store, and shows the result of each change in plain numbers.
The market material shows high monthly churn among newer stores on an existing app. Tillway is designed to show value in the first week and lets owners pause billing rather than cancel.
- Tagline
- Fewer lost carts, one clear step at a time.
- Voice
- CalmPracticalPlain
- Why this name
- A tillway is a path through worked ground. It suggests a clear route for shoppers from cart to paid order.
In the first version
Members say which features they would use. It tells PWAS what people want; it changes no score.
Ten-minute guided setup
Connect your store and answer a few questions. Tillway sets up tracking and picks a starting plan for your store.
No member yet
Drop-off map
See how many shoppers leave at cart, shipping, payment and confirmation, so you know where to look first.
No member yet
Three fixes at a time
A short ranked list of changes with effort and expected impact, instead of dozens of options at once.
No member yet
Before and after checks
Each change is compared with the previous period, so you see if it helped and can undo it.
No member yet
Brand identityAI proposal
Check the name against trademark registers before using it.
Palette
#1F4D3ADeep Moss · primary#F6F1E7Oat · surface#22262ACharcoal · text#E8A317Marigold · accent#B5523BClay · data: drop-off
Typography
Aa
Tillway
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Fewer lost carts, one clear step at a time.
PricingAI proposal
The material gives no competitor prices. These tiers are a starting point to test. The one free tier follows the inference that the existing app has an entry-level plan.
Starter
Free
- Drop-off map
- Health checklist
- One active fix
Growth
$19 a month
- Three fixes at a time
- Before and after checks
- Weekly summary email
- Pause billing
Growth yearly
$190 a year
- Everything in Growth
- Two months free
Would you pay Growth yearly · $190 a year?
Your answer tells PWAS which prices people accept. It changes no score.
No answers yet.
What it could be worthEstimate
What a software business making this much sells for today, from real deals. Pick a monthly revenue.
If it makes
Worth about
$194,000
Sale range $132,000 to $263,000
$120,000 a year in revenue
From 87 software businesses listed and sold on Empire Flippers in the last year, revenue vetted by the broker: they sell for about 19× their monthly revenue, most between 13× and 26×.
Measured on profit, the middle deal is 32× monthly net profit: about 2.7 years of profit.
What products in this market make
- $15.8K Per Month SaaS Site in the Business NicheVerified$15,785 a month, worth about $306,000 at that multiple · Empire Flippers
An estimate, not an offer or financial advice. A real price depends on profit, growth, churn, how much of the work is the owner's, and the buyer.
How it would growAI proposal
How the product would reach new customers through its own use, and how the first ones would be found. A plan to test, not a result.
- Built-in loop
- No loop in the product. Tillway reaches stores through App Store search, content for new store owners and direct outreach. Shoppers never see it, so use creates no built-in loop.
- Do they become customers?
- Merchants must find it themselves. Test whether App Store listing and founder-led outreach bring installs that stay past month two.
- First customers
- Owners of Shopify stores under twelve months old, run by one or two people, with a few orders a week and no developer.
- Where to reach them
- Shopify App Store listing: List with keywords on abandoned carts and checkout, with a free tier to earn first reviews.
- New-store owner communities: Offer free checkout reviews in forums and groups where first-year owners ask for help.
- Direct outreach: Message new stores with a short checkout audit of their own store.
- First milestone
- Twenty installs from new stores, with five paying after 60 days and fewer than half the churn the material shows.
Why people already pay for this
- VerifiedA business in this market sold on Empire Flippers averages $15,785 a month in revenue ($14,078 net profit, $12,174 recurring), figures vetted by the broker
Tech stack
Every proposal builds on the same PWA base, installable from the browser on any phone or computer. Dashed boxes are what this app adds.
- AppNext.js and TypeScript
- PWAManifest and service worker
- UITailwind CSS
- Data and authSupabase Postgres
- PaymentsStripe
- EmailResend
- HostingVercel
- This app · Shopify integrationShopify app with embedded admin and webhooksNeeded to read checkout and order events and to be listed in the Shopify App Store.
- This app · Event storageTime-series friendly Postgres tablesFunnel counts per step and per day need fast aggregation on the shared database.
RisksAI inference
- PlatformShopify limits what apps can change or read in checkout, so some fixes may only be advice rather than one-click changes.
- CommercialNew stores have little traffic, so before and after results may be too noisy to show value quickly.
- CommercialThe material shows 15.4% monthly churn for the existing app. Tillway's pause option and onboarding may not lower it.
- DataFunnel data depends on what Shopify exposes for abandoned carts and on merchant privacy settings.
Everything marked AI proposal or AI inference was written by a model from the evidence on the opportunity page. The proposed name must be checked against trademark registers before it is used.