Opportunities › Verified startup metrics and traction signals › Proposed app
Tallyproof
Paying-customer counts for startups, read from billing, not from the pitch
- Score
- 39
- confidence 46
- Evidence
- 4
- items on the page
- Rivals
- 0
- named in sources
- First version
- 30 d
- estimate
- Type
- Desktop app
- PWA: runs in the browser, installs on Mac and Windows
- Market since
- 2013
- Mature market · AI estimate
ScreensConcept
Desktop app: Investors and business development professionals research and compare startup traction on dashboards and tables requiring sustained analysis at a desk. Sample screens on a computer, in the proposed brand. Their numbers are sample data.
Startup profile
Verified1,284
About this appAI proposal
Tallyproof shows investors and business development teams how many paying customers a startup has, and how that number has moved over time. Founders connect their billing account with read-only access. Tallyproof reads the counts itself, so nothing is typed in or pasted as a screenshot.
Each startup gets a public profile with a verified paying-customer count, a growth curve and the date of the last check. Subscribers can search, compare and set alerts. Anything the founder states that Tallyproof has not confirmed is labelled as a claim.
It differs from a pitch deck or case-study page because the figures come from the billing system, not the founder's copy. Founders list for free. Detailed history and filters are for paying viewers.
- Tagline
- Traction you can check.
- Voice
- PlainExactCalm
- Why this name
- A tally is a count kept by marks; proof says the count was checked. Two plain words joined, easy to say and spell.
In the first version
Members say which features they would use. It tells PWAS what people want; it changes no score.
Read-only billing connection
Founders link their payment account with read-only access. Customer counts are pulled directly, never entered by hand.
No member yet
Verified customer count
Each profile shows the number of paying customers and the date it was last confirmed, so stale numbers are visible.
No member yet
Growth over time
A history of confirmed counts shows the real trajectory, with points the founder cannot edit.
No member yet
Claim versus verified labels
Logos, quotes and case studies the founder adds are marked unverified, next to the confirmed figures.
No member yet
Brand identityAI proposal
Check the name against trademark registers before using it.
Palette
#1F5C4ALedger Green · primary#F6F3EAPaper · surface#1B2A26Ink · text#C48A2CBrass · accent#8FB5A3Sage · data
Typography
Aa
Tallyproof
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Traction you can check.
Fraunces for headlines and numbers, Figtree for everything else.
PricingAI proposal
The material gives no competitor prices. These tiers are a starting point to test, based only on the stated idea of free founder listings and paid viewer access.
Founder
Free
- Public profile
- Verified headline customer count
- Claim labels on extra material
Investor
$49 a month
- Full growth history
- Search and compare
- Watchlists and email alerts
- Export to CSV
Team
$199 a month
- Five seats
- Shared watchlists
- Everything in Investor
Would you pay Investor · $49 a month?
Your answer tells PWAS which prices people accept. It changes no score.
No answers yet.
What it could be worthEstimate
What a software business making this much sells for today, from real deals. Pick a monthly revenue.
If it makes
Worth about
$194,000
Sale range $132,000 to $263,000
$120,000 a year in revenue
From 87 software businesses listed and sold on Empire Flippers in the last year, revenue vetted by the broker: they sell for about 19× their monthly revenue, most between 13× and 26×.
Measured on profit, the middle deal is 32× monthly net profit: about 2.7 years of profit.
An estimate, not an offer or financial advice. A real price depends on profit, growth, churn, how much of the work is the owner's, and the buyer.
How it would growAI proposal
How the product would reach new customers through its own use, and how the first ones would be found. A plan to test, not a result.
- Built-in loop
- Shared outputs. Founders place a verified badge and live profile link on their site, decks and investor emails. Viewers who open it see the confirmed count and the Tallyproof name.
- Do they become customers?
- Viewers are investors and business development staff, who can become paying subscribers. Test whether badge clicks lead to sign-ups and whether founders keep the badge on their pages.
- First customers
- Seed-stage investors and scouts who review subscription software startups, plus founders of those startups with a few hundred paying customers.
- Where to reach them
- Hacker News and founder forums: Post about verified counts and invite founders to list; the material shows interest there.
- Direct outreach to small funds: Offer solo investors and scouts a free trial of the investor plan with 50 listed startups.
- First milestone
- 50 startups verified and 10 investors paying for the Investor plan within one quarter.
Why people already pay for this
- Public claimAI makes it simple to create convincing fake testimonials, reviews, and case studies, so startup claims are increasingly untrustworthy
- Public claimStartup founders and products regularly present polished but unverified claims of success and traction
- Public claimVerified paying customer counts can serve as a reliable, hard-to-fake signal of actual startup traction
- Public claimAs AI-generated noise grows, trustworthy verified data will become increasingly important for evaluating startups
Tech stack
Every proposal builds on the same PWA base, installable from the browser on any phone or computer. Dashed boxes are what this app adds.
- AppNext.js and TypeScript
- PWAManifest and service worker
- UITailwind CSS
- Data and authSupabase Postgres
- PaymentsStripe
- EmailResend
- HostingVercel
- This app · Billing data accessRead-only OAuth to payment providersCounts must come from the founder's billing system, not from typed input.
- This app · Scheduled jobsCron-based sync workerDaily pulls build the history that founders cannot edit.
RisksAI inference
- PlatformDepends on payment providers' read-only access. Changes to their permissions or terms could limit what can be read or shown.
- CommercialTwo-sided cold start: investors need many listed startups, and founders must see a reason to expose their numbers.
- DataBilling data can be gamed, for example with cheap fake subscriptions or refunds. Checks for such patterns are needed.
- RegulatoryHandling founders' financial data raises privacy, consent and contract questions that need legal review.
- CommercialFounders with weak numbers will not connect, so the listed set may skew toward strong startups.
Everything marked AI proposal or AI inference was written by a model from the evidence on the opportunity page. The proposed name must be checked against trademark registers before it is used.